Google advertising is a highly effective Internet advertising tool run by Google, the most powerful search engine in the world. The key element of Google advertising is the precision with which it targets potential customers.

Google Ads allows you to put your business’ message in the most opportune place. A well-executed campaign will make sure that your ad viewers are both located in the geographical area you want to target and are interested in your services or products.

Another benefit of Google Ads is their pricing structure. Google Ads uses a pay-per-click method, known as cost-per-click advertising. In plainer terms, this means that you pay Google a small amount of money every time your advertisement is clicked. Therefore, you don’t pay for your ad to be up there without any interaction – you pay only for real results.


The results of Google Advertising cannot be replicated by television, radio, newspaper, magazine, billboard, or any other type of advertising that exists today. Not only are the ads viewed in the geographical areas that most benefit your business, but they are viewed by people actively searching for the products and services you offer. This has proven, for obvious reasons, to be a potent marketing tool for any business.

The text of a Google Ad is short, offering a limited number of characters. This makes it of paramount importance that each of those characters be used purposefully while utilizing the best keywords to attract the right people.

The Knock Out Web Design team has a breadth of experience with Google Ads, and has spent hours discovering the ins and outs of effective Google Ad campaigns. Our experience in optimal writing, placement, and management of Google Ads puts us among the most effective and efficient marketers in this field.


Quite simply, Google Ads put your business right in front of the people most likely to find it of interest to them. For example, if your business specializes in electrical contracting, people in specifically targeted areas who type “electrical contractors” into their Google search engine will see your Google Ad near the top of their search results. If and when these people click on the ad, they will be redirected to your website.

Correctly managed Google Ad campaigns will help:

  • Increase traffic to your website
  • Amplify brand awareness
  • Instantly create interest in your business from online searches
  • Generate business from potential customers in specifically targeted areas
  • Raise your website and links in Google search rankings